Key to our clients’ success is choosing a market research plan that meets their objectives. We’ve spent years conducting research using a variety of methodologies, including both quantitative and qualitative primary research, sprinkling in secondary research where appropriate.
Qualitative Research Methods:
Quantitative Research Methods:
Ethnography
Surveys:
Interviews:
· Email (via internal and/or third-party panels)
· In-depth
· Mobile
· Intercept
· Site Intercept
· In-context
· Social Networking
· Observation
· Telephone/In-person
Focus Groups & Mini-Focus Groups
· Paper-based
Participant Observation
Product & Event Evaluations
Consumer Immersion
Remote Web Usability
Usability
Panel-based Research
Shop-along Studies
Secondary Research
We handle the entire market research process, including: · Identifying primary and secondary business questions · Designing a research plan that fits our clients' timelines, budgets, and objectives · Conducting methodologically sound research · Distilling information into useful, actionable information
The headache of synthesizing all information is gone – we integrate all primary and secondary research sources and deliver ready-to-go actions. What’s more, because of the tight integration between quantitative and qualitative teams, this usually happens in much shorter timeline than going to two different research suppliers.
